KiMs' Values, Vision and Concept Values KIMs values guide the way we work and build our relationships with each other, our customers and our suppliers. At KIMs’, we are: Results-oriented Responsible Respectful Innovative Vision ‘Eating should be fun.’ There was a time when we ate merely to survive. Today, eating is an experience and a social activity. We eat many times a day, and what we eat should taste good. KIMs wants to make eating fun and satisfying - something to look forward to and feel good about. Business concept ‘We meet your needs when you need a snack’ KIMs does not aim to fulfill all of your eating needs, just your need for a snack. That is why KIMs begins with the consumers’ demand for something tasty in-between the main meals.