KiMs Abroad and at Home KiMs supplies crisps and snacks to countries throughout Europe, often under another label, and is known as an excellent business partner. For example, KiMs and the Marks & Spencer shopping chain have had close ties for many years. In Denmark, KiMs has a market share of approximately 50 per cent, while the closest competitor has about 10 per cent. Not only Danes want KiMs quality products. KiMs is part of a larger Nordic group with considerable sales outside Denmark. The group is market leader in the Nordic and Baltic region. KiMs is constantly working with its customers throughout Europe to develop crisps and snacks to fit the needs of the individual customer.