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| Home > About KiMs > KiMs on obesity | |||||||
| KiMs On Obesity – Taking a Position As the largest player in the Danish snacks market, KiMs has taken a responsible position on the trend towards more and more people being overweight.  We live in a time when more and more people at home and abroad have trouble finding the right balance between what they eat and what they burn off in calories. This can be seen on bathroom scales.At KiMs we make crisps and snacks for eating when you need a snack. They should never constitute your main meal. A varied diet and proper daily exercise are important to maintaining good health. Finding the right balance in our lives in how we live and eat is essential. KiMs does more than take a position on obesity, we back it up with action. Taking a position KiMs puts great emphasis on detailed disclosure to our consumers through labeling of nutritional facts, including fat content on every package of KiMs products. We are constantly working on extending normal labeling, so our consumers get to know even more about the products they eat.KiMs is offering a wide range of products. We leave it up to each individual consumer to design his or her lifestyle, but we want to offer a real opportunity to make different independent choices. That is why consumers can choose among a range of products, taste experiences and fat contents. We offer the full range. Ordinary crisps with 34g of fat per 100g, as well as low-fat products with just 3g of fat.Good habits are formed in childhood. This is why KiMs actively promotes sports activities for children and teenagers. KiMs does not deliberately target children in TV commercials between children’s programmes on TV.KiMs actively participates in the ongoing debate about obesity.At KiMs, we provide healthy choices for our employees, including choices of diet and physical activities |
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